Why is it Important to Prepare Your eCommerce Business for the Peak Season?
Before diving into the checklist, let’s first understand why preparing your eCommerce business for the peak season is important. According to Adobe Analytics, online sales during Black Friday and Cyber Monday in 2022 reached £9.11 billion ($11.3 billion) in online spending, breaking eCommerce records, and 2023 may break records as well!
This means eCommerce business has a huge opportunity to increase their sales and profits during this period. However, it also means that there is a huge challenge for eCommerce business owners to manage their inventory, packaging, order processing, shipping, returns, quality control, peak traffic, customer support, and post-event evaluation. That’s why we have created this checklist for you to follow and ensure that you are ready for the peak season.