Mike Watson

Mike is a highly experienced senior executive with extensive experience in international business. He has demonstrated success in developing revenue, profit, and shareholder value across Direct-to-Consumer (D2C), Business-to-Consumer (B2C), and Business-to-Business (B2B) channels. His wealth of experience spans Branded Consumer Goods businesses, encompassing start-up initiatives, growth phases, rationalisation, and restructuring. 

Explore how Mike Watson’s strategic leadership as COO has propelled Lick to become one of the fastest-growing paint brands. The case study delves into the company’s journey, highlighting key milestones, challenges overcome, and the strategic decisions that shaped Lick’s success in the competitive paint industry.