Mike Watson
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Mike Watson

Chief Operating Officer at Lick – One of the Fastest Growing Paint Brands 

About Mike Watson

Mike is a highly experienced senior executive with extensive experience in international business. He has demonstrated success in developing revenue, profit, and shareholder value across Direct-to-Consumer (D2C), Business-to-Consumer (B2C), and Business-to-Business (B2B) channels. His wealth of experience spans Branded Consumer Goods businesses, encompassing start-up initiatives, growth phases, rationalisation, and restructuring. 

Explore how Mike Watson’s strategic leadership as COO has propelled Lick to become one of the fastest-growing paint brands. The case study delves into the company’s journey, highlighting key milestones, challenges overcome, and the strategic decisions that shaped Lick’s success in the competitive paint industry.

Insights for International Expansion

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